The Great Beauty FHF
90 seconds TV Commercial
About:
I’m thrilled to announce the release of our latest TV commercial “The Great Beauty,” for our esteemed client FarmHouse Fresh (FHF) beauty products
Produced by "THE DIVISION"
To bring this TVC to life, I expanded my role on the project to include VFX supervision, creative direction, and directing. I hoped this holistic approach would ensure the final product meet the highest industry standards and fulfilled our creative aspirations.
FarmHouse Fresh is not just a natural beauty brand; they also run an inspiring animal rescue initiative on their farm. Our goal for this commercial was to truly reflect the brand’s unique values and identity, creating a high-end piece that stands out in the beauty industry.
In “The Great Beauty,” we follow a donkey on a heartfelt journey, symbolizing the power of love, beauty, and hope in a world that can often be harsh and dry. We aimed to evoke deep emotions and connect with our audience on a profound level.
To achieve this, we needed to blend creativity and cutting-edge visual effects to bring our vision to life and to chose a soulful, old country song reminiscent of John Denver’s “Take Me Home,” capturing the essence of a simple, healthy life in nature.
I’m incredibly proud of what we’ve achieved together and can’t wait to share the final product with you all.
Thank you to everyone who contributed to this project. Your dedication and creativity have brought this vision to life in a way that truly honors the uniqueness of the FHF brand and its values.
Team:
Producer: Rene Rhi
Assistant director: Edgar Navarro
Co producer: Evangelo Kouloukythas
Compositing & Motion graphics: the talented Amr Al Chalati
VFX Artist: Ahmad Aziz
VFX producer/Creative: Ashley Beane Alshaer
Editor: Christodoulos Michailidis
Colorist: Emiliano Pernía
Director of Photography: Andrew Newton
Gaffer and Drone: David fry
Di and Drone: Amir Sedra
Consultant: Moneer Marzouk
VFX Supervisor/ Creative Director/ Director: Hashem Alshaer
More at:
The Division North Carolina @ https://lnkd.in/gHM_mCGS
The Division Greece @ https://lnkd.in/gtj4rE8K
The Division Texas @ https://lnkd.in/gKKawQR6
Many thanks to:
CandyshopVFX / BEYOND MEDIA / QAMRA STUDIO
Everything starts with an idea then a “Storyboard”
Hook, problem, solution, combat rebuttals, and a call to action. These five components of an advertisement and a storyboard is the visual representation of the scenes and actions that will take place in a TV commercial. For me, It is the most important tool for planning and communicating my vision and message of the advertisement. it helps me, the crew, and the client to align on the creative concept, the script, the budget, and the timeline of the project. It also allows us to identify and solve any potential problems or challenges before the production begins. A storyboard can save time, money, and resources by ensuring a smooth and efficient workflow, that’s why I always love making one for each commercial I do!
