The Law Giant Drunk Driver
30 seconds TV Commercial
About:
This is the fifth commercial of several upcoming ads for Alex Begum, a Texas based personal injury lawyer.
Our commercial aims to illustrate the sheer scale and inevitable danger of a car crash caused by a drunk driver, emphasizing the importance of having the best lawyer by your side in these situations. We will depict the drunk driver as an untamed beast, akin to a massive car (Truck), charging through a bustling city street and causing chaos. However, when this beast encounters our client’s car, the scene shifts. This car is unique because it is safeguarded by the Law Giant, a lawyer who can confront and conquer the untamed truck of a car crash caused by a drunk driver. Featuring this powerful figure in our commercial will convey to potential clients the necessity of having a seasoned, formidable lawyer to defend them, ensuring they receive the best possible outcome.
Client: Begum Law Group Injury Lawyers
Team:
Producer: Ashley Alshaer
Art Director/ Compositor: The very talented Amr Al Chalati
Director/ Creative Director/ VFX Supervisor: Hashem Alshaer
Production/ Coordination: Rene Rhi and Edgar Navarro
Thanks to:
THE DIVISION/ QAMRA STUDIO/ BEYOND MEDIA
The commercial
Everything starts with an idea then a “Storyboard”
Hook, problem, solution, combat rebuttals, and a call to action. These five components of an advertisement and a storyboard is the visual representation of the scenes and actions that will take place in a TV commercial. For me, It is the most important tool for planning and communicating my vision and message of the advertisement. it helps me, the crew, and the client to align on the creative concept, the script, the budget, and the timeline of the project. It also allows us to identify and solve any potential problems or challenges before the production begins. A storyboard can save time, money, and resources by ensuring a smooth and efficient workflow, that’s why I always love making one for each commercial I do!
