The Law Giant 18 Wheeler
30 seconds TV Commercial
About:
This is the second commercial of several upcoming ads for Alex Begum, a Texas based personal injury lawyer.
We wanted to build an emotionally involving storyline by using a slow-motion camera technique running through a frozen digital and mocked set with some localized subtle elements can deliver the exact impact. As for the outro, the Law Giant appears at the end of the commercial (the digital double) as an icon and brand figure with a call of action. All commercials will be made using this technique but with different colors, scenarios, and camera movements to deliver the most impactful visual message.
Client: Begum Law Group Injury Lawyers
Team:
Producer: Ashley Alshaer
Art Director/ Compositor: The very talented Amr Al Chalati
Director/ Creative Director/ VFX Supervisor: Hashem Alshaer
Production/ Coordination: Rene Rhi and Edgar Navarro
Thanks to:
THE DIVISION/ QAMRA STUDIO/ BEYOND MEDIA
The commercial
The commercial Pre-visualization
Everything starts with an idea then a “Storyboard”
Hook, problem, solution, combat rebuttals, and a call to action. These five components of an advertisement and a storyboard is the visual representation of the scenes and actions that will take place in a TV commercial. For me, It is the most important tool for planning and communicating my vision and message of the advertisement. it helps me, the crew, and the client to align on the creative concept, the script, the budget, and the timeline of the project. It also allows us to identify and solve any potential problems or challenges before the production begins. A storyboard can save time, money, and resources by ensuring a smooth and efficient workflow, that’s why I always love making one for each commercial I do!
