The Dummies

60 seconds TV Commercial

About:

The Dummies

A public awareness film tackling the problem of domestic violence in the Arab world, to demonstrate this brutal behavior; the wife and child were portrayed as crash dummies like the one they use in car crash experiments.

Shot using Red camera mounted to motion control device without any motion capture setup, but only additional 3 simple cameras to capture the actors motion during their act.

I had the pleasure of planning and executing this commercial with Artware Corp, Ammar Alani, and Osama Said. It was not an easy mission. I had to transfer not only the motion but also the emotion from the mother and the child in this TVC to the audience.

Client: BSF “Bank Saudi France”

Team:

Producer/ Onset VFX sup : Ammar Alani
VFX Director: Hashem Alshaer

Thanks to:

Artware Corp

The commercial

The making of

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